Digital presence for law firms
A law firm can have a website, publish informational content and run intake channels — what bar rules restrict is how it is worded, from result claims to fee talk and solicitation. ApexDev builds that presence inside the attorney advertising rules that apply to your firm, with final approval always yours.
What usually breaks in this industry.
The site reads like a sales page
Generic agency templates arrive with superlatives, case counts and outcome claims. That is exactly the language attorney advertising rules police, and in some states certain ads must be filed for review before they run. Compliant wording has to be part of the first draft, not a cleanup after launch.
Practice areas explained in one line
People researching counsel want the scope of each practice area, how matters are handled and who handles them. A one-sentence practice page leaves that open and pushes the explanation into the first call, which costs partner time on questions the site should already answer.
Intake with no record and no owner
Inquiries land in a personal inbox or phone with no history, no assigned responder and no documented handling of the information shared. That creates confidentiality and privacy exposure, and leaves the firm with no record of what was said to someone who reached out.
Software and traffic, one job.
Institutional site with real practice pages
A restrained structure: practice areas with actual scope, firm composition, attorney credentials, office locations and contact paths. No client testimonials, no comparisons to other firms, no fee figures and no phrasing that implies a predictable outcome.
Informational content built to be found
Articles and pages that explain statutes, deadlines and procedure in plain language, attributed to the firm. Informational writing is the format bar rules accommodate, and it is also what earns organic search visibility and citation in AI answer engines.
Consultation scheduling and tracked intake
A scheduling form with a clear privacy notice, connected to a WhatsApp or web intake channel with multiple responders and full conversation history — the same product we shipped for our Brazilian firm client. Every inquiry is logged and assigned to someone.
Paid media handled as a restricted category
Legal campaigns do not follow the retail playbook. Ad platforms apply their own policies to legal services and state bar rules limit what an ad may claim. We build toward informational reach and measured intake rather than promising a volume of cases.
/003/ — PROOF
Pacces Advogados (paccesadvogados.com.br): institutional site with practice areas, firm structure and consultation scheduling.
Multi-responder WhatsApp intake with full conversation history, deployed for the same firm.
Every published page is reviewed against the applicable attorney advertising rules before it goes live, with final sign-off from the firm.
Industry questions.
Talk to ApexDev about your firm’s digital presence
We review your current site, practice pages and intake channels, then show what can be improved inside the attorney advertising rules that apply to you. Final approval of every published word stays with your firm.