One page, one goal, one question answered. Built for the campaign that will point to it — not adapted from the site afterwards.
One page per ad intent, tracked to the lead
A landing page is the page an ad lands on. It has one job: take the person who clicked and get them to one action — a form, a WhatsApp message, a booking. Everything that does not serve that action is removed: no menu to wander off into, no three other services competing for attention, no "about us" above the fold. The promise in the ad becomes the headline on the page, and the action is visible before anyone scrolls.
Most campaigns underperform for a reason that has nothing to do with the ad: the click lands on a generic homepage. The person searched for "ECU remap for Golf GTI" and arrived at a page about the whole shop. The ad and the page disagree, the platform scores the destination low, the cost per click rises and the person leaves. A landing page per intent fixes the disagreement at the source — which is why ApexDev builds the page and the campaign together, never one without the other.
What makes a landing page convert is measurable, and we measure it: load speed within Core Web Vitals targets, the action reachable without scrolling on a phone, the form asking only what the first conversation needs, and tracking that follows the lead past the click — into the CRM, with the search term or ad that brought it. Without that last part you know what you paid and not what you got.
/003/ — Tech Stack
/004/ — OTHER PROJECT TYPES
Scope defined before any code is written.