Software and paid ads for clinics and healthcare companies
ApexDev builds and maintains the software a practice actually uses every day — website, scheduling, electronic charting and a patient portal — and runs the Google and Meta campaigns that fill the calendar. Four healthcare systems are live today, ranging from a private practice to an FDA-registered 503A compounding pharmacy serving prescribers and patients.
What usually breaks in this industry.
Scheduling lives in text messages
Confirmations, reschedules and history sit inside a chat thread. The person at the front desk becomes the database, and the day they call out, the practice stalls. Nobody can say how many visits came from the website, how many were rescheduled, or who never came back after the first appointment.
The website never explains the care
A stock photo and three vague sentences. Patients arrive without knowing how the visit works, how long it takes, or what to bring the first time. Without that copy they shop on price alone, and Google has nothing substantial to show when somebody searches for a practice like yours.
Healthcare ads keep getting rejected
Google and Meta both run a separate policy for health and medicine, and state medical boards regulate how a practice may advertise. Outcome promises, patient testimonials and dramatic language get accounts flagged. Plenty of practices quit paid media after two rejections and fall back on word of mouth.
Software and traffic, one job.
A site that ends in a booked visit
Clinician background, areas of care, how the visit actually works, and booking on the page itself. For Dr. Mauro Formica that is integrative medicine practiced since 1993, written out in plain language. For NeovaMed it is the regulatory paperwork and the per-batch HPLC report shown where a careful buyer can check it before deciding.
Charting, scheduling and a patient portal
MedApex is the practice management system we built and maintain: electronic charting, scheduling, a portal where the patient sees their own record, and per-user access. It runs in real clinics. If the software you have already works, we integrate with it instead of replacing it.
Google and Meta campaigns that clear review
We write the ad and the landing page inside the platform health policy and inside the advertising rules your board enforces. No cure claims, no patient testimonials. Across the accounts we manage, average return runs above 20x — an agency-wide aggregate, not any single client result.
Patient data, measurement and upkeep
Protected health information stays in the practice system behind per-user access, never in a shared spreadsheet or a generic contact form. Booking pages collect the minimum needed. On the reporting side, bookings and calls become measured GA4 events, so you know which campaign filled the schedule.
/003/ — PROOF
Four healthcare systems live and carrying the Developed by ApexDev credit: drmauroformica.com, neovamed.com, interxhealth.com.br and interxpharmacy.com — spanning a private practice through an FDA-registered 503A compounding pharmacy in the United States.
MedApex, the practice management SaaS we built, is in daily use in real clinics for charting, scheduling and the patient portal.
The NeovaMed and InterX import sites document medical screening, regulatory compliance and per-batch traceability directly on the page, rather than asking the visitor to take it on faith.
Industry questions.
Let us look at your practice as it runs today
Send your website address and tell us what is jammed: the schedule, the charts, or new patient volume. You get back what we would fix first, what it costs, and how long it takes. No hour-long discovery call before that.