Apex Tuning

ECU and TCU calibration brand for US partner shops — an interactive power selector that shows the gain per stage before anyone talks to a human, a dyno chart, and a partner-shop network page.

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THE PROJECT/001/

Apex Tuning writes custom ECU and TCU maps for European, American and Japanese performance cars, done in person at partner shops across the US. The problem the site solves is specific to technical, high-ticket service: the customer wants to know what their own car gains before starting a conversation, and most shops only answer over messaging — which stalls the sale. The site leads with a power selector: pick make, model and engine and the estimated gain per stage appears immediately, plotted on a dyno-style curve. From there the page explains how the calibration is actually made (ECU calibration, TCU/DSG tuning, bench work and ECU unlock), how the partner-shop network operates, and shows the platform coverage across 16 makes. Built as a static Next.js export with structured data and a performance budget that keeps the hero from costing LCP.

/003/ — STACK

Next.jsReactTypeScriptTailwind CSSFramer MotionVercel

HIGHLIGHTS/002/

01Interactive power selector: make, model and engine, with the gain per stage on the spot

02Dyno-style curve rendered from the selected engine, not a static image

03Platform coverage across 16 makes, from Audi to McLaren

04Partner-shop network page — calibration happens in person, on a lift

05Static Next.js export with structured data and a performance-tuned hero

SCREENS/004/

Full site — power selector to partner-shop network

DIAGNOSTIC/007/

Thirty minutes before any proposal

We look at your site and your campaigns and point out where the money is leaking. No commitment and no slide deck.

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